Instituto Ovos Brazil projects 2025 with a focus on strategic campaigns and strengthening egg consumption

Published 2024년 12월 20일

Tridge summary

The Instituto Ovos Brasil (IOB) has unveiled a strategic plan for 2025 to boost egg consumption in Brazil. The plan includes awareness campaigns to highlight the health and market benefits of eggs, aligned with a projected 2.4% increase in egg production in 2025. The Institute aims to increase per capita consumption by 1.1% through educational campaigns, partnerships with the industry and retail, and the production of informative materials. The strategy also includes engaging with the market and the press to correct misconceptions about eggs and enhance the sector's image.

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Original content

At its last board meeting of 2024, the Instituto Ovos Brasil (IOB) outlined a strategic plan for 2025, focusing on awareness campaigns that strengthen the perception of the benefits of egg consumption, both for health and for the food market. With the Brazilian Animal Protein Association (ABPA) projecting an increase of up to 2.4% in egg production in Brazil – reaching 59 billion units in 2025 –, the Institute recognizes the opportunity to boost per capita consumption, estimated to grow by up to 1.1%. Edival Veras, president of the Institute, reinforces: “Our goal is to actively contribute to the recognition of eggs as an essential food on the tables of Brazilians. In 2025, we will continue investing in educational campaigns, support materials and communication strategies that directly engage with the end consumer and the market”. The Institute highlights the importance of partnerships with industry and retail, in addition to actions aimed at directly influencing players in the ...

Source: NoticiasAgricolas