Intoxicated China | How ESG reshapes a new landscape for the wine industry

Against the backdrop of the global economy's transition to a sustainable development model, ESG has evolved from a marginal investment concept to a core competitive element driving profound changes across industries. For the wine industry, which is deeply rooted in agriculture and closely related to natural resources, this transformation is particularly thorough. It is no longer merely a "embellishment" of brand image or a "compliance cost" in response to regulations, but is systematically restructuring the entire value chain from production and brewing to consumer perception, becoming a "must-answer" that determines the future survival and development of enterprises. The essence of this transformation is a fundamental leap from a competitive paradigm centered on scale and market share to a new paradigm oriented towards sustainable development capabilities and comprehensive value creation. The urgency of ESG practices in the wine industry is being rapidly driven by a ...