Israel's potato harvest is set to begin a few weeks earlier than usual due to increased demand from Europe, following winter rains that damaged crops. Managing Director of Atzmona Potato Production, Eitan Botzer, expects the main deliveries to Europe to start around the 14th - 15th weeks, with an emphasis on organic potatoes. Despite challenges such as adverse exchange rates, increased cost of seed potatoes, and rising logistics costs, Atzmona aims to supply current customers and are open to welcoming 2-3 new ones. Botzer emphasizes the need for price adjustments to offset production costs and maintain a compromise with buyers.