The article highlights the significant decline in cherry production in Italy due to factors like insufficient cold hours, water shortages, cracking, and extreme weather events. During the Biosolutions international congress at Macfrut, experts discussed potential solutions, emphasizing the role of biosolutions such as biostimulants to tackle agronomic challenges and enhance fruit quality. Insights from international cherry production leaders from Chile and Turkey underscored the need for innovation and sustainable practices to boost productivity and meet consumer demands.