Italian watermelons are selling like hot cakes

"A similar situation has never happened before for watermelons at the end of June. We see a great demand for both watermelons and mini watermelons from the supermarket chains and the Italian and foreign wholesale markets. The prices are very interesting," says Alberto Nocera, president of Agrieuropa, a company based in Terracina, in the Italian province of Latina, has completed a program for about 400 hectares of outdoor and protected cultivation this season. "It's a good time for watermelon sales," says Nocera. "In the past two weeks we have seen a strong demand, also because there was a shortage of open ground product in almost all Italian growing areas. We are now harvesting the first product. That is with a delay of just under two weeks compared to previous seasons." "There is a shortage of product in Italy, but also in other European countries. Hungary reports a delay in production and has not yet started harvesting, although it will start in a few days. Supply will then ...