A webinar by Anicav reviewed the state of Italy's organic tomato processing market in 2022, highlighting a rise in organic tomato cultivation, which now accounts for 7.41% and 9.22% of total tomato harvest in the southern and northern basins, respectively. Despite this growth, retail sales have seen a decline. Over the past five years, organic surfaces have increased by 66%, leading to a 30% price increase in organic tomatoes, in line with conventional tomatoes. A three-year project, 'Enjoy It's From Europe', aims to further promote Italian organic tomato products abroad, targeting consumers, opinion leaders, retailers, and the Horeca sector in Germany, Denmark, Sweden, and the Netherlands.