Italy remains the only country in the world that actively defends the labels of food products online.

Italy remains the only country in the world that actively defends its food products online. The Ministry of Agriculture (MASAF) through ICQRF, orIGin Italia, Federdoc and eBay renewed the agreement for the protection of Italian geographical indications (GI) on the internet. The partnership between eBay and the ministry, which began in 2014, aims to combat counterfeiting and protect origin names. Over time, it has become a unique model of public-private cooperation, which guarantees transparency and protection of certified products. With the new renewal in 2025, the decade-long commitment to quality and legality is confirmed. Italy is a European leader with 895 recognized geographical indications and production worth over 20 billion euros. Minister Francesco Lollobrigida emphasized that eBay is a valuable ally in the fight against counterfeits and in support of honest producers. The head of ICQRF Felice Assenza added that Italy ...