Japan has stepped up promotional campaigns to boost seafood exports to Asia, the US, and Europe

The funds are aimed at promoting scallops, yellowtail and other local fish in both domestic and international markets. The measures were taken in response to the sales shortage that arose after China imposed a ban on Japanese seafood products. China's ban on Japanese seafood imports, which was imposed on August 24, 2023, was due to the discharge of water from the Fukushima Daiichi nuclear power plant into the sea. According to The Japan Times, the two countries are negotiating to resume supplies, but so far no compromise has been reached. Chinese Foreign Minister Wang Yi expressed the need to establish an international monitoring system for water discharge, without which China does not intend to resume importing Japanese fish and seafood. According to the WARPE report, China purchased $572.5 million in fish and seafood from Japan in 2022. However, in 2023, imports fell by 39%, with purchases completely stopped from September 2022. Japan External Trade Organization (JETRO) Chairman ...