Japanese trading companies and communication giants are leading the charge in land-based farming of salmon and other aquatic products, aiming for large-scale commercialization. The technology, which has environmental advantages and reduces impact on the marine environment, is becoming a new growth point for Japan's aquaculture industry. The industry is expected to grow rapidly, with the Japanese government planning to increase self-sufficiency rate of edible fish to 94% by 2032. The advancements in land-based aquaculture are enriching consumers' choices, reducing resource consumption, and providing more sustainable aquatic product options.