Jeonbuk agricultural products take to the skies with "K-Food" wings, targeting Vietnam.

Published Dec 29, 2025

Tridge summary

[Hankook Farmers' News, Reporter Gu Jeong-min] Jeollabuk-do Province is accelerating the expansion of agricultural and food exports targeting Vietnam, where demand for K-Food is increasing. Moving beyond one-time promotions, the focus is on permanent placement in local distribution networks and stabilization of supply. Jeollabuk-do visited Hanoi, Vietnam for 3 nights and 4 days starting from the 21st to check the promotional status of processed foods and fresh agricultural products from the province and to discuss cooperation plans with major distribution companies. K-MARKET and ONE MART mainly checked consumer response to frozen convenience foods such as dumplings and bibimbap. Subsequently, they held discussions with distribution company officials to explore plans for permanent placement of Jeollabuk-do processed foods and the establishment of a supply chain.

Original content

Visit to Hanoi, Inspection of Promotion Status and Discussion on Cooperation with Distribution Companies Focus on Permanent Placement in Local Distribution Network and Stabilization of Supply Jeollabuk-do Province is accelerating the expansion of agricultural and food exports targeting Vietnam, where demand for K-food is increasing. The focus is on moving beyond one-time promotions to permanent placement in local distribution networks and stabilization of supply. Jeollabuk-do Province visited Hanoi, Vietnam for 4 days from the 21st to inspect the status of promotions for processed foods and fresh agricultural products from the province and to discuss cooperation with major distribution companies. K-MARKET and ONE MART focused on frozen convenience foods such as dumplings and bibimbap to check consumer reactions. They then held a meeting with representatives from distribution companies to discuss plans for permanent placement of Jeollabuk-do processed foods and the establishment of ...
Source: Agrinet

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