Kenya eyes Malaysia avocado market in 2023

Published Aug 29, 2022

Tridge summary

Kenyan avocado farmers are set to expand their market reach into Malaysia in 2023, following efforts by the Kenya Plant Health inspectorate Service (KEPHIS) to secure more international market access. This initiative, part of KEPHIS's mandate to expand export opportunities for local avocado growers beyond Europe, was highlighted by an audit team's assessment at Kakuzi Plc in Murang'a county, representing the first step towards export approval from Malaysia's National Plant Protection Organization (NPPO). The approval could significantly boost Kakuzi PLC's growth, especially after its first avocado shipment to China and the company's successful market and product diversification strategies. This development is anticipated to contribute to the growth of Kenya's horticulture export earnings, which saw a 3.9% increase to Sh150.2 billion in 2020, as reported in the Kenya Economic Survey 2021.

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Original content

Nairobi — Kenyan avocado farmers may soon enjoy further market diversification opportunities' in Malaysia from 2023 as the country enhances its efforts to secure a broader international market footprint. The Kenya Plant Health inspectorate Service (KEPHIS) has been engaging counterpart agencies in crucial target markets in the Far East as part of ongoing trade facilitation efforts. Speaking when he confirmed the efforts, KEPHIS Managing Director Prof Theophilus Mutui said an Audit team from Malaysia's National Plant Protection Organization (NPPO) concluded pest-risk and field assessments at Kakuzi Plc in Murang'a county last week as part of the bilateral engagements. "KEPHIS has been working hard to secure export market access for local avocado growers beyond the traditional European markets as part of our statutory mandate," Mutui said. On his part, Kakuzi PLC Managing Director Chris Flowers welcomed the opportunity which comes just after the firm exported its first avocado ...

Source: All Africa