Unseasonal rain, pest infestations, and a 30% drop in production have led to a significant supply shortage of 'byadagi' red chilies in Kolhapur, a city famous for its chili production. As a result, prices have surged to Rs 500 to 700 per kg. Farmers are strategically storing chilies in cold storage and selling them at higher prices when the market demand is high. Kolhapur, located in Southwest Maharashtra, is a hub for red chili trade, attracting customers and traders from neighboring cities and states.