The National Korean Beef Association's research institute has identified a discrepancy between the rate of decline in wholesale beef prices and consumer prices, with retail prices reflecting only a fraction of the wholesale price drop. This issue of price interoperability between wholesalers and retailers needs addressing to boost consumer consumption. The institute points out that during a period of falling beef prices, particularly after September 2021, hypermarkets need to lower their prices to better reflect the wholesale price decreases. A survey revealed that hypermarkets currently have the highest profits and the lowest receipt rates for producers. The institute suggests that influential agricultural cooperatives should lead the retail price reduction, and a new organization needs to be established to oversee this and ensure fairer pricing for producers.