Korean laver, popular in the German market

Published Sep 8, 2020

Tridge summary

The German market is experiencing a surge in demand for Korean laver, with imports reaching approximately $840 million last year and the product being promoted as a superfood by Germany's largest vegan association. Large retailers are offering laver snacks with additional flavors, and the market share is led by China, Korea, and the Netherlands. Korean seaweed exports are valued at $26 million, with 30,000 tons exported globally. Dried laver is primarily sold in Germany through OEM distribution, but Korean companies need to adhere to German import regulations regarding iodine content to maintain market growth.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Korean laver is enjoying great popularity as a health food in the German market. According to the recent trend of the German laver market released by KOTRA (Korea Trade-Investment Promotion Agency), the demand for seaweed is continuously increasing, with seaweed being introduced as a superfood to Germany's largest vegan (vegetarian) association. Unlike in the past, the market is expanding, with large retailers offering laver snacks with wasabi, nuts, and cheese added one after another. In fact, imports of edible seaweed, including dried laver, to the German market have grown significantly, reaching about $840 million last year. The German market share is China (22.7%). Korea (15.93%) followed by the Netherlands (11.84%). The global exports of Korean seaweed, including dried laver, are worth 26 million dollars, and exports amount to 30,000 tons. Dried laver is mainly sold in Korea or China in large stores in Germany, which account for 64% of the total grocery market. These products ...

Source: Susantimes