UK: Label Rouge changes set to benefit Scottish salmon industry

The government of France has announced new changes to its Label Rouge quality mark, which the Scottish salmon industry says will help expand its markets. Label Rouge is a French mark of quality originally established in the 1960s that places stringent quality standards on food producers. For Scotland-based salmon producers, Label Rouge has long been an important part of their overall marketing strategy in Europe, and the product was the first non-French product to ever be awarded the quality label. “Our fish are grown under strict quality control standards and certified by an exacting quality-assurance scheme that is recognized worldwide and guaranteed provenance,” Scottish Quality Salmon Chair Su Cox said. “These practical updates to the Cahier des Charge will safeguard our internationally recognized quality brand.”The French government recently announced that it will now allow larger fish of between 6 to 8 kilograms to carry the label, which Salmon Scotland said will likely ...