Ukrainian farmers are offering blueberries and raspberries at record-low prices, with blueberries starting from UAH 80/kg (around $1.9/kg) and raspberries for the fresh market from UAH 100/kg (around $2.4/kg). This situation is part of a global trend of decreasing blueberry prices, which is beneficial for consumption and market efficiency, says economist Andriy Yarmak. Despite these low prices, growing blueberries in Ukraine can be profitable, especially with investment in infrastructure and by joining forces with other farmers. There is also increasing demand for Ukrainian frozen blueberries in the EU and Asia.