The association's data shows that while demand for sole, cod, large shrimp, and cephalopods has contracted, smoked salmon, canned and semi-canned products (ranging from mackerel to mussels) remain stable in gift box or hamper sales due to their suitability for gift-giving. The association points out that uncertainty in the supply of raw materials is the current challenge facing the industry. Canned food companies and industries such as smoked products and aquaculture all acknowledge that convenient and easy-to-prepare food forms are increasingly popular, while an increase in consumer outdoor celebrations is also becoming a trend. According to Anfaco-Cytma data, smoked and cured products account for a "significant" share of Spanish companies' annual revenue, approximately 30%, with household penetration rates exceeding 80%. Salmon sales are strong, and along with cod, they are the fish species with the highest consumer expenditure in Spain.