Despite economic challenges and a production season down by 20%, mandarins and clementines remain popular gifts for the Befana tradition, with an estimated 10% increase in demand. The agricultural sector faces doubled cultivation costs and climate changes, leading to quality production but fewer tons. Cia-Agricoltori Italiani emphasizes the need for fair value distribution and credits the direct producer-consumer relationship for addressing issues. The Spesa in Campagna markets are highlighted for selling seasonal, high-quality products.