The Greek apple market is currently facing challenges due to low demand, competition, and disruptions in international trade caused by the Russian-Ukrainian war, the conflict in Israel, and Egypt's economic situation. These factors have resulted in a surplus of apples in cold storage and a drop in prices that Greek producers find difficult to compete with. The situation is further complicated by increased competition from fruits outside the EU and higher costs associated with integrated pest management. As a result, a significant portion of the apple harvest (around 30%) remains unsold, exacerbated by last year's reduced harvest and logistical issues caused by the conflicts.