Indonesia: Mas Kirana banana from Lumajang has the potential to compete in the global market

Published Aug 20, 2021

Tridge summary

The Director General of Horticulture in Indonesia has identified Mas Kirana bananas as a commodity with potential in both the domestic and export markets. These bananas, which are favored for their size, taste, and bright yellow color, are currently grown in three sub-districts in Lumajang Regency. The Regency is taking steps to improve welfare and innovation in banana cultivation, including shifting from chemical to organic fertilizers and working with universities and R&D institutions. There is high demand for these bananas due to their organic cultivation system, and efforts are being made to obtain Global GAP certification and Geographical Indications for Mas bananas as a product of Lumajang.

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Original content

My Agriculture — Director General of Horticulture, Prihasto Setyanto, said that Mas Kirana banana is a commodity that is excellent in the domestic market and prospective in the export market. This can be seen from the condition of the export market for this commodity from Lumajang which is quite extraordinary. "Development of banana mas is supported by all parties. The Ministry of Agriculture has collaborated with the Department of Cooperatives and MSMEs, so this could be a lever for the Directorate General of Horticulture program, namely the development of Horticultural Villages, especially Pisang Mas Kirana Village with corporate-based farmer economic institutions, including through cooperatives and the development of Horticultural SMEs, " explained the Secretary of the Directorate General of Horticulture, Retno Sri Hartati Mulyandari as quoted from the horticulture.pertanian.go.id page. Director of Fruits and Floriculture, Liferdi Lukman, explained that Mas Kirana banana is one ...

Source: Pertanianku