Business Enterprise.- Mass consumption in Peru (FMCG) began 2026 with a growth of +5.9% in volume, consolidating the recovery observed during 2025 and positioning itself as one of the most dynamic markets in the region, according to NielsenIQ (NIQ), a global leader in consumer intelligence. This analysis is part of the continuous measurement conducted by NIQ in the country, where it comprehensively monitors both the Technology and Durable Goods (Tech & Durables) market and the mass consumption (FMCG) market, covering approximately 68% of the Peruvian population, allowing for an understanding of the evolution of household spending across multiple categories, channels, and shopping missions. The Peruvian market has entered a phase of sustained recovery, driven by a more stable macroeconomic environment, a gradual improvement in purchasing power, and a consumer who, while resuming their shopping habits, does so with greater rationality. In this context, the country remains at one of ...