Meat sales grow in Germany's discount channel

German households have restricted their purchases of meat and sausages in 2023, especially pork. One of the reasons for this was, among other things, the increase in prices. In discount stores, these were on average 12% below the level of all other channels, so sales of meat and sausages at Aldi, Lidl and company increased. However, sales of organic meat and substitute products stagnated at a relatively low level. As can be seen from the Thünen Institute document, based on data from the GfK household panel, the purchasing volume in 2023 fell by 0.7% to 2.71 million tonnes compared to the previous year. However, discount stores were able to buck the trend and increase their sales. In the first year of the Ukrainian war and with the consequences of covid-19, in 2022, sales fell in all stores by 8.7%. For the Thünen Institute, the reason for the reluctance to buy was essentially the increase in prices, which increased by an average of 9.5% in 2022 and 6.5% in 2023 compared to the ...