Italy: Exports of mineral waters collapse by 11% due to the pandemic

게시됨 2021년 3월 26일

Tridge 요약

The mineral water industry, with a market value of 3 billion euros, has seen a significant decrease in exports due to the COVID-19 pandemic, with an 11% drop in 2020. The average price of Italian mineral waters is higher than that of French waters, at 36 cents per liter compared to 26 cents. The domestic market also experienced stagnant sales, with a slight increase in volumes but a decrease in sales value. The pandemic also impacted the sales of carbonated and lightly carbonated waters, while purchases of plain water and natural sparkling wines increased. Online sales almost doubled during the lockdown, marking a 93% increase in value.

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원본 콘텐츠

We are also talking about mineral waters because there has been an 11% drop in exports due to the Coronavirus pandemic. To say this are the data of the Mineral Water Monitor, the Nomisma Observatory dedicated to the segment of mineral waters. During 2020, the Made in Italy mineral water market (a sector worth 3 billion euros) slowed down a lot. And to think that it came from the decade 2010-2019 where exports had doubled in value, registering a -101%. Due to the Covid-19 pandemic, exports fell by 11%. In reality it fared better than in France: here they scored a -15%. The average export price of Italian waters is higher than the French ones: we are at 36 cents per liter against 26 cents for the French. All foreign countries, with the exception of the United States, have decreased their total imports. However, things are no better on the domestic market either. NielsenIQ data, a partner of Nomisma who contributed to the report of the Mineral Water Monitor Observatory, indicate that ...

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