MLA’s 2024 global market snapshots confirm Australia’s strong market position to service world-wide demand for quality, sustainable red meat

Frozen Bone-In Beef
Published Feb 2, 2024

Tridge summary

Meat & Livestock Australia's annual global market snapshots for 2024 reveal that Australians are among the world's top consumers of beef and lamb, with a rising demand for 'responsible' red meat. China is Australia's biggest red meat export market, followed by the US, Japan, and Korea, while emerging markets in the Middle East and South-East Asia are fueling global growth in red meat consumption. Vietnam is the largest red meat and livestock export market due to its expanding middle class and increasing incomes. The Australia-UK Free Trade Agreement, implemented in May 2023, has boosted Australia's red meat exports to the UK, with Australian grainfed meat gaining popularity over local grassfed products. Australia is also negotiating a trade agreement with the European Union to enhance access for Australian red meat.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

MLA has just released its annual global market snapshots for 2024, providing an updated understanding of Australia’s competitive advantages and growth opportunities in key global markets. Covering 14 markets for beef and sheepmeat, the snapshots provide industry stakeholders access to topline insights on: consumer demographics, perceptions, habits and trends Australian export data and analysis foodservice and retail sector trends trade access and competitive landscape. The comprehensive list of markets covered by the snapshots includes: Malaysia Thailand Singapore Philippines MENA United Kingdom European Union Miho Kondo, MLA’s Manager of Market Insights and Adoption emphasises the importance of the snapshots in providing key data and updated insights to Australia’s red meat industry. “It’s vital for our industry to have access to up-to-date market and consumer insights on our key global markets, in a simple, easy to read and compelling way,” Miho said. Highlights Australian ...
Source: Mla
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