More buyers in the US regularly consume products of animal origin

Millennials are more likely to have consumed pork chops, chicken breasts, or beef steaks in the past week. U.S. consumers were willing to pay more for a piece of beef, shrimp and plant-based burgers at retail in August compared to July, while their willingness to pay at the restaurant increased for all proteins that were evaluated. The combined beef and pork market shares projected for August are 33% and 20%, respectively, at the supermarket, and 41% and 16% at the restaurant. “From a month-over-month perspective, it appears that people ate out more in August than in July, creating high demand; perhaps a partial budget adjustment of spending on food at home with spending on food outside the home,” says Glynn Tonsor, a professor in the Department of Agricultural Economics at Kansas State University and author of the monthly Meat Demand Monitor. Launched in February 2020, the MDM project is funded in part by Beef Checkoff and Pork Checkoff and tracks American consumers' meat ...