Despite a 6% decrease in cultivated area, Brazilian barley production has seen a 13% increase to 442 thousand tons, thanks to improved productivity and climate conditions. The majority of the production meets the quality standards required for the malt industry, crucial for the beer industry, and is expected to reach over 90% utilization. However, demand exceeds supply, with Brazil needing approximately 1.1 million tons of grain annually, indicating a potential expansion opportunity for the barley market, either in beer or animal feed sectors. The article also highlights the challenges and opportunities in barley cultivation in Brazil, particularly with shifting demand and the potential impact of climate conditions on grain quality.