Morocco has emerged as the top supplier of blueberries to the United Arab Emirates (UAE), surpassing South Africa, due to successful measures taken to find alternative markets outside of Europe. In the 2022/23 campaign, Morocco tripled its export volumes to the UAE, sending 982 tonnes valued at $6.3 million. This success has also propelled Morocco to become the seventh largest exporter of blueberries globally, surpassing the United States and Canada in rankings.