Morocco has become the leading supplier of blueberries to the United Arab Emirates (UAE) in the 2022/23 marketing year, surpassing South Africa. Moroccan growers have successfully found new markets outside of Europe, and their exports to the UAE have tripled from 211 tons to 982 tons in just one year. This growth in the blueberry market has been profitable, with exports in the 2022/23 season amounting to $6.3 million.