Jeollanam-do Muan-gun and the Nonghyup Muan-gun branch organized a 'Korean Rice Consumption Promotion Campaign' to support farmers impacted by falling rice prices and consumption. The campaign, held three times, highlighted the unique taste and quality of Muan rice by distributing 'Hwangtorang Rice' and garaetteok. This initiative aims to increase awareness of Muan rice's excellence and provide relief to struggling farmers, with plans for continued support through various cooperative efforts.