In the early months of 2025, China experienced a significant shift in its durian market, with imports plummeting by 56.7% to 23,000 tons, valued at 870 million yuan, marking a return to import levels seen in 2021. This decline was largely attributed to Vietnam's inadequate testing capacities and quality control issues, leading to a severe loss in market share. Thailand capitalized on this opportunity, regaining its dominance with a 86% share of the market, thanks to its strict quality controls and the promotion of the "four no" standard. Meanwhile, the Philippines and Malaysia also faced challenges such as typhoons and pesticide residue inspections, resulting in reduced durian imports. Looking ahead, Thailand's leadership in the Chinese durian market is expected to persist, with Vietnam working towards regaining trust and entering the market with improved quality control and certification. Emerging markets like Laos, Indonesia, and Cambodia are also positioning themselves for entry into the Chinese durian market, albeit overcoming hurdles related to variety certification and supply chain efficiency.