The article highlights the significant financial loss, exceeding 1.3 billion, incurred by Italian agri-food exports to Russia over the past six and a half years due to the ongoing embargo, initially imposed in 2014 as a response to EU sanctions. This embargo has severely impacted a wide range of Italian products, including dairy, meat, and produce, leading to the cessation of exports and creating challenges for Italian businesses. Additionally, the article brings attention to the issue of counterfeit Italian products in the Russian market and the adverse effects on the Italian hospitality sector in Russia, where Italian ingredients are crucial. The article calls for a resumption of dialogue to address these issues, emphasizing the need to protect the economic, employment, and environmental stability of Italy amidst the challenges of the coronavirus pandemic and the embargo.