South Korea: Need to devise a strategy to expand consumption of fish for sashimi

Published 2023년 3월 20일

Tridge summary

A recent study by the Korea Maritime Institute (KMI) has highlighted a shift in Korea's seafood consumption towards imported live and fresh refrigerated products, with salmon and yellowtail being the most popular. The research, which analyzed data from 2000 to 2021, revealed an annual average increase in imports of these products. An online survey by KMI also found that consumer awareness of imported salmon has risen due to increased Norwegian imports and non-face-to-face consumption. The institute emphasizes the need for differentiated marketing and product composition based on age groups, and suggests a strategy to develop products that can substitute imported salmon with domestically produced sashimi fish. This approach aims to create a win-win situation by promoting the consumption of both imported and domestic products.

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Original content

As consumption trends are changing with the steady increase in imported live and fresh refrigerated seafood products such as salmon and yellowtail, opinions have been raised that product composition and differentiated marketing are necessary according to age groups. Park Hye-jin, a researcher at the Korea Maritime Institute (KMI), revealed this in a recently published research report titled ‘Research on the Analysis of Substitution Relationships between Imported Marine Products and Domestic Products-Focused on Live and Fresh Refrigerated Products’. According to the report, Korea's live and fresh chilled seafood imports increased from 62,268 tons in 2000 to 71,167 tons in 2021, an annual average increase of 0.6%. In particular, as of 2021, salmon imported 36,501 tons of fishery products by fresh and refrigerated items, accounting for 51.3% of the total, and loach, dome, and yellowtail among the top major items are showing an annual average increase compared to 2000. Consumer ...

Source: Fisheco