Işınsu Kestelli, Chair of the İzmir Chamber of Commerce, underscores the need to focus on Asian and Far Eastern markets to enhance Turkey's seedless raisin exports, despite recent production declines. She calls for strategic planning, quality improvements, and accurate market pricing to maintain Turkey's strong position in the global market. Additionally, the article highlights the importance of improving vineyard processing efficiency, careful pesticide use, and adopting organic and sustainable production methods to meet environmental demands and attract new consumer groups.