New Mexico to become the first US state to have an official aroma

Published 2023년 2월 21일

Tridge summary

A bill has been proposed in New Mexico to add the smell of roasting green chilies as a state symbol, making it the first US state to have an olfactory symbol. The bill, introduced by Democratic senator William Soules, aims to differentiate New Mexico's green chilies and could attract more tourists during the green chile season. The smell would be protected only during autumn. The bill has moved through two committees and is now awaiting a vote in the full state Senate.

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Original content

A new bill has been submitted to add a signature smell to New Mexico’s state symbols. If it goes ahead it may set a precedent for other states to follow suit. A number of items from the natural world are officially associated with the state of New Mexico; among them the yucca flower, the cutthroat trout and the New Mexico black bear. Now, Democratic senator William Soules has lodged a bill to have a specific aroma underlined as belonging to the US state. If the request is approved then it will be a coup for New Mexico, not just in terms of being the first US state to claim an olfactory experience for its own, but for the protection it will give the food item that offers the scent. The smell of green chilies roasting is the aroma that New Mexicans believe should be theirs alone. And with peak tourist time for the state coinciding with green chile season, the bill could prove to be a savvy commercial move as well as a sentimental one. “The new state aroma could help draw visitors ...

Source: Thedrinkbusiness