New research reveals Canadian consumer attitudes towards rice
Rice
Published Mar 19, 2024
Tridge summary
A survey by Maru/Blue for USA Rice reveals that versatility, affordability, and health benefits are the main reasons Canadians consume rice, particularly among 18-34-year-olds who also value its cultural relevance and low allergen content. Despite only 33% of Canadians being aware of U.S.-grown aromatic rice varieties, jasmine and basmati are the most recognized. Factors such as taste, quality, price, health, origin, and sustainability influence their purchasing decisions. This data will guide USA Rice's marketing strategy in Canada.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
TORONTO, CANADA – In December 2023, Maru/Blue, one of Canada's leading online market research providers, conducted a national survey on behalf of USA Rice to explore the awareness, habits, and preferences regarding rice consumption among Canadians. The results from this study provided insights that have influenced USA Rice Canada’s strategic approach for marketing and promotion in 2024. Versatility is the main reason behind Canadians' love for rice, with 58 percent expressing that its appeal stems from its adaptability across various culinary applications. Furthermore, leftovers (43 percent), affordability (35 percent), and health benefits (19 percent) emerge as significant drivers influencing rice consumption habits. Health consciousness and culture drive a substantial portion of those in the younger demographic (18–34-year-olds) to embrace rice consumption, citing health benefits, cultural relevance, and low allergens as main factors. This demographic also exhibits an ...
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