New Zealand exports first Envy apples to China

Published Apr 12, 2024

Tridge summary

T&G Global has initiated the export of its first batch of Envy apples from New Zealand to China, setting the stage for a record-breaking harvest in 2024 with plans to export 2.9 million boxes to 60 countries. The Envy apple variety has experienced substantial growth in international markets, notably in China, Taiwan, Hong Kong, Thailand, the United States, and Vietnam. To ensure a consistent year-round supply, T&G Global has adopted a dual hemispheric sourcing strategy, with over 12,400 hectares of Envy apple orchards planted globally. The North American crop has seen remarkable success, with Envy apples now available in approximately 70% of US supermarkets, including major retailers such as Walmart, Costco, Safeway, Kroger, and Sam's Club.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to The Packer, T&G Global exported the first Envy apples, produced in New Zealand, destined for China. Aotearoa New Zealand's Envy's planned 2024 harvest is its largest yet, with 2.9 million boxes of apples, it expects to export to customers in 60 countries this season. “Over the past 15 years, Envy has grown to become one of the leading premium apple brands in key global markets, including China, Taiwan, Hong Kong and Thailand, and in recent years has experienced double-digit growth in the United States and Vietnam,” Shane Kingston, director of international sales and marketing at T&G Global, said in the statement. “This season's harvest appears to be one of the best to date, with fruit of excellent color, size and Brix degrees. And in the coming years our Envy volumes will continue to increase as new plantings in Hawke’s Bay, Tairāwihiti Gisborne and Nelson mature.” T&G Global said it has invested heavily in its dual hemispheric sourcing strategy, with the Aotearoa ...

Source: Portaldelcampo