New Zealand introduced laws in 2018 to label the country of origin of imported pork, but these laws have been delayed due to the COVID-19 pandemic. The laws will be enforced in December as planned, despite concerns from the local pork industry and over 80% of New Zealanders who believe that the current rules are misleading. The industry argues that imported pork, which makes up more than half of the pork consumed in New Zealand, is produced with methods and nutritional values different from locally produced pork, and that current advertising standards do not distinguish between them.