Nonsan city holds the Non-Food Expo at Inniseo... 'Strawberry Expo' promotion in full swing

(Jakarta=Yonhap News) Reporter Lee Ju-hyung = Nonsan City in South Chungcheong Province has launched a campaign in Indonesia, the most populous country in Southeast Asia, to promote Nonsan strawberries and agricultural products. The city is holding an exhibition in Jakarta for the second consecutive year, following last year's event, to strengthen its overseas market strategy and to promote the 2027 Nonsan World Strawberry Industry Expo, which is a year away. The exhibition, which runs from today until the 8th at Gandaria City Mall in Jakarta, saw a concentration of visitors, particularly women in their 20s and 30s, from the opening day. The exhibition venue comprises three areas: strawberry tasting and sales, performances and exhibitions, and business. This year, the Nonsan World Strawberry Industry Expo and the Nonsan City promotion booth have been significantly strengthened. Various experiential activities such as strawberry picking games, quiz shows, and Baekje gold crown making were provided, keeping the visitors' footfall continuous. A city official said, "We prepared it in a way that encourages visitor participation," and "This year, we plan to aggressively target the needs of female consumers, who have a high visitation rate, with customized programs such as K-beauty classes that introduce Korean makeup and attire." Previously, during the exhibition period last year (February 13-16), the city attracted over 430,000 visitors, sold 12 tons of strawberries, and signed export agreements worth 35.2 billion won with six local distributors. On the first day of the exhibition, the city met with representatives of the companies that signed agreements last year to check the local distribution situation and agreed to continue cooperation, including discussions on additional exports. A local company official said, "Strawberries and pears are highly evaluated for their high quality in the local market. The name Nonsan has become known in Indonesia," and "For the best product quality, it is very important to store and transport them in a fresh state, so we plan to continue related discussions with the city."