Norway aims to increase its exports to Spain by 20% in 2022, reaching 700 million euros, with a significant boost from Christmas sales. The increase is largely driven by a 4% rise in salmon sales, despite a general decline in fish consumption in Spain. However, fish consumption in Spain increases when people eat at home. Inflation and the crisis have led to a decrease in restaurant consumption, but Norwegian cod is also gaining popularity in the Spanish market. globally, Norwegian seafood sales have seen a recovery in 2022, with a growing trend for 'poke' in cities like Madrid and Barcelona.