Norwegian salmon, autumn campaign results

The Norwegian Seafood Council successfully concluded its autumn campaign, "Norwegian Salmon is Always Right," aimed at expanding consumer touchpoints. The Norwegian Seafood Council stated on the 15th that through this campaign, they collaborated with the domestic foodservice and distribution industries to organize various offline activities, providing consumers with opportunities to experience the quality and origin of Norwegian salmon firsthand. In October, the Council partnered with a leading restaurant reservation app and over 40 restaurants in the metropolitan area to host the "Norwegian Salmon Week" gourmet event. Featuring various Norwegian salmon dishes, including Korean, Japanese, and Western styles, the event saw 3,600 reservations. Consumers accessed information about the farming environment and management system of Norwegian salmon through the "Seafood from Norway" origin certification mark attached to the menus and restaurant boards. Additionally, the "Norwegian Salmon ...