The successful conclusion of Norwegian salmon campaign

The Norwegian Fisheries Council announced that it has successfully completed the ‘Norwegian Salmon is Always Right’ campaign. The Norwegian Salmon Autumn Campaign, which started in October, emphasized the importance of the Norwegian origin. It also introduced ways to consume Norwegian salmon to suit one’s lifestyle, following the ‘customization’ trend that has taken hold in the food and beverage industry, and received a lot of positive responses. The Norwegian Fisheries Council emphasized the high usability of Norwegian salmon, which can be used for everything from simple meals to dishes for guests, through collaboration with influencers who show various lifestyles as well as chefs. In addition, it carried out activities that were easy to participate in on social media platforms, such as the ‘Norwegian Salmon Type Test’ and the ‘My Own Norwegian Salmon Combination Event’, allowing consumers to experience customizing Norwegian salmon themselves. Thanks to these efforts, ...