All the research on veganism indicates that the number of people switching is growing year after year; before even considering that all vegetarians and flexitarians also make use of innovative vegan products, suggesting that this is a more long-term move rather than just a passing trend. So the rise of veganism clearly presents UK food producers with some real opportunities. But while the industry must prepare to meet the new demand, it must also overcome significant and unprecedented obstacles to ensure the highest possible standards are maintained. Without a doubt, some of the increased adoption of veganism has been driven by environmental, health and ethical factors. Naturally, people want to do what they perceive to be right for them and for the planet. Additionally, scientists' ability to create dozens of incredible new products - from meatless burgers, soy and almond milks, and baby foods, to yogurts, spreads, pet foods and vitamins - attract consumers in love with the meat ...

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