The article highlights the surge of veganism in the UK, with a fourfold increase in the number of vegans from 2014 to 2019, reaching over 600,000, and the popularity of the Veganuary campaign doubling to over 400,000 registrations within five years. This shift presents a challenge and an opportunity for the food industry to meet the demands of vegans, particularly in supermarkets and restaurants. It is crucial for food manufacturers to ensure that vegan claims on food labels are accurate to maintain consumer trust and prevent cross-contamination. The article emphasizes the importance of partnerships with experts in plant-based food production and the need for a legal framework for vegan claims. Additionally, it discusses the benefits of veganism, including environmental, health, and ethical factors, and the development of innovative vegan products.