The Mekong Delta in Vietnam is developing pangasius farming to advanced levels, with professional farming areas and a production area of 5,700-6,000 hectares. The industry is expected to reach a target of 2 billion USD in export turnover in 2024, with an estimated production of 167 million tons. The industry is concentrated in Dong Thap, one of the key provinces, which has 27 enterprises processing and exporting frozen pangasius. The industry has potential for growth in 2025 due to a decrease in the output of competing white fish species. To expand in the market, businesses need to focus on quality and seek opportunities in new export markets, including the Halal market. Understanding and complying with Halal standards is crucial for businesses looking to expand.