US: Oregon’s craft breweries face continued challenges

Published 2024년 1월 22일

Tridge summary

Oregon's craft brewing sector is experiencing a downturn due to the pandemic-induced shift in consumer habits, with around 30 breweries, brewpubs, and taprooms closing in the past year. Consumers are increasingly opting for canned cocktails, seltzers, and nonalcoholic beers, which yield lower profits for breweries. The industry, which contributes nearly $9 billion to the economy and provides 50,000 jobs, is the state's third largest revenue source. To help these struggling businesses, industry representatives are encouraging consumers to directly support local breweries.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Oregon’s craft brewing sector has seen its draught beer sales decline as a result of the pandemic changing consumer habits. Oregon has approximately 400 breweries, brewpubs and taprooms which provide 50,000 jobs and almost US$9 billion in economic output, according to the state’s brewer’s guild. But, according to local reports, around 30 of those businesses closed last year, and many more are facing challenges. In a report via OPB. Sonia Marie Leikam, the co-owner of Leikam Brewing and the vice president of the Oregon Brewers Guild explained how consumer preferences were changing and how this was having a knock-on effect on the margins that the breweries could make. Leikam revealed: “We are seeing national trends towards canned cocktails, seltzers and more nonalcoholic beer options. Those make up now about a third of our sales. They are lower profit margins for us, and that impacts our bottom line.” According to Leikam, the need to continually market extra events is also taking ...

Source: Thedrinkbusiness