The article reports a significant price increase of isot, a unique spice from Urfa, which has quadrupled from 70 lira to 300 lira per kilogram. This surge in pricing is primarily due to increased input costs and a sharp decline in red pepper production. The rising costs of fresh peppers, diesel, transportation, and energy have severely affected both the production and sales of isot, leading to a significant reduction in its demand. The high costs have made it financially unsustainable for farmers to cultivate peppers, and the increased price has resulted in a sharp decrease in sales, with some areas seeing over 50% drop. The situation has become particularly challenging for farmers and retailers, with the high costs and low production leading to a severe strain on their operations.