The Korean beef industry is facing a significant challenge as experts predict a drastic decrease in beef prices due to an oversupply in 2023, with prices potentially dropping by up to 22% from the current level. This oversupply is attributed to a projected increase in the number of breeding animals and slaughtered animals in 2023. The situation is further complicated by the possibility of an interest rate hike and decreased demand, which could push the price down to 15,000 won per kilogram. To mitigate this, the government and industry experts have suggested measures such as reducing the cow herd, developing competitive products, and focusing on the quality and distribution of Korean beef. The situation underscores the need for the industry to adapt to changing market dynamics to remain sustainable and profitable.