The USDA anticipates a 4% growth in Brazilian chicken meat exports in 2023, driven by increased demand in key markets like China and the European Union. This growth is partly due to production issues in the countries of main competitors, such as avian flu outbreaks in North America and Europe, and the war in Ukraine affecting the European Union's energy costs and production. Despite a minimal increase in the European Union's chicken meat production expected for 2023, consumption is projected to rise by around 4%. Brazil's growth in the international market is attributed to investments in poultry research, genetics, and technology, making the sector more competitive.