Despite Europe's high seafood consumption, Korean oyster exports to the region are low, making up only 2.7% of global exports. The Korean Ministry of Oceans and Fisheries aims to increase this by promoting the health benefits of Korean oysters and creating new processing recipes. The goal is to boost the farming of individual oysters, which are favored by American and European consumers, from 1% to 30% by 2030. To successfully export to Europe, companies are advised to understand the European seafood market and local consumer preferences for oysters.