The article highlights concerns within the Brazilian cattle farming sector over the low price of beef, which has dropped below 3 dollars per kilo carcass, significantly lower than the 3.70 dollars per kilo of the previous year. This situation is causing uncertainty and potential financial strain for farmers, leading to reduced cattle herds, fewer job opportunities, and decreased inventories. Despite a slight recovery in red meat exports in October, the sector remains hopeful for the establishment of a Meat Institute to improve the situation and secure better prices for cattle.