Passion Fruit Raw Material Shortage Leaves Many Factories Operating at Minimal Capacity

Passion Fruit Decline From 2024 to now, passion fruit production in Gia Lai province has sharply decreased, causing many large processing plants in the area to operate at minimal capacity, creating difficulties for growth targets. The reason stems from late 2022 to 2023, when seeing the attractiveness of passion fruit, many households rushed to expand cultivation areas, creating a massive boom. Consequently, passion fruit prices subsequently plummeted, with farmers even losing interest in harvesting due to losses. Since then, passion fruit gardens have been destroyed to make way for other crops like coffee and durian with higher and more stable economic value. Although later passion fruit prices rose again, currently fluctuating around 16-17,000 dong/kg (picked passion fruit), sometimes reaching 26-27,000 dong/kg, farmers are hesitant and only practicing intercropping. This has made raw material procurement difficult for processing plants due to limited supply. Mr. Luu Quoc Thanh, ...